Brad Hager is a mentor to millionaires, and top leaders around the globe. Brad Hager and the Mentoring Leaders to Millions, MLM site provides leadership principles and powerful insights for ultimate success

How to Become a Serial Leader Part I
Brad Hager’s topic for this call was, “Leadership: The currency of Success,
and what it takes to build a Massive Organization”. 

What does it take to build massive organizations? It takes currency.  But
currency does not mean money. The currency it takes to build massive
organizations, is the combination of influence & credibility. This is what it
takes to be an effective leader. But not just any leader. What we’re looking
for are the traits of a “Serial Leader”, somebody who can take an
organization and grow it to unparalleled success.

But what does that mean? Many times leadership is confused with great management
skills. They are not the same thing. While a great leader may often possess
great management skills, simply having great management skills does not make you
a great leader. The Network Marketing Industry is not to be confused with the
Corporate World. The rules are not the same. In this industry, a great leader
takes the approach of “I’m not your boss. I hope to be your friend someday,
but I cannot fire you.”

What we are talking about is “Serial Leadership”. Serial Leadership is
defined by the capacity to lead people in the building of massive organizations
that persist and flourish over time.

In this industry you cannot mandate performance.  You must INSPIRE performance.
Remember, the vast majority of people that comprise a great organization are the
followers. They are not soldiers or workers that you can order to perform or
fire if they don’t perform. In this industry there is a balance, and that
balance consists of ½ leadership and ½ followship. To understand this, it is
essential that you understand what followers want.

The Foundation of Leadership can be summed up as 6 Foundational Pillars. As you
consider each of these Pillars, rate yourself from 1 to 10 in each category. If
you are honest with yourself, then you will uncover your strengths and reveal
your weaknesses. From there you can begin to build on your strengths and correct
your weaknesses to become a Serial Leader that has the capacity to build a
massive Organization.


The great US broadcast journalist & newscaster Edward R. Murrow once said, “To
be persuasive, we must be believable, to be believable we must be credible, to
be credible, we must be truthful.”

Trust 101 is very simply doing what you say you’re going to do, and never
deviating from that standard.

You may believe that you are truthful and honest, that you are believable and
that you are a great leader, but consider it from the perspective of those that
look to you for leadership. Do the people that look to me for leadership know
where I stand? When they talk amongst themselves would they say that they KNOW
me or would they say that my ethics and standards are wishy-washy? Can they
count on me to do what I say and say what I do? All the time? Every time?
Without fail?

Regardless of where you rank on any of these fundamentals of leadership, on this
you MUST rank a 10!

Trust and Honesty are CRITICAL.

When considering your own trust and honesty, ask yourself, “Do they match
up?” What we’re talking about here is Integrity. If I make a promise do I
keep it? There is no deviation from this rule. You can’t ride both sides of
the fence, you either are or you’re not. It’s just that simple.

Moreover, the Serial Leader knows that trust is a risk game. You cannot demand
trust unless you are willing to trust. It’s a two way street. What separates
the Serial Leader from the rest is that he or she is willing to ante up first.

Next is COMPETENCE. Do people believe you can do what you say you can do?

Competence is not to be confused with “functional capacity” which may be
defined as product knowledge, technical abilities, time management,
organizational skills etc. The person with the most impressive product
knowledge, who has superb time management and organizational skills, and who can
follow the system, will almost always do well in any organization. But it is the
fundamentally competent person who will excel.

What makes a competent leader? Again, half of the equation lies outside of
yourself. Half of the equation is followship. Do the people that you are leading
believe you can take them where they want to go?

While being able to know and follow the established rules of the game are
building blocks for success, the most critical element in taking it to the next
level is your adaptive capacity. In this industry, things change and often times
that change comes unexpectedly. Competence is what allows the Serial Leader to
respond quickly & intelligently to relentless change. It’s what allows the
Serial Leader to build a massive organization that not only survives the test of
time but grows and flourishes over time.

The Serial Leader has the ability to assess situations and correct actions, and
this shows his or her organization that he or she has the competence to lead

In order to BUILD the TEAM you must first ENHANCE your capacity to IMPROVE.

Francis Bacon once wrote that “Writing makes a man exact.” It’s one thing
to put out flashy marketing intended to move the masses, but when a Serial
Leader puts pen to paper, there is no doubt as to his or her competence.
Finally, when considering the competence of a leader it is important to ask,
“Does he or she have a winning track record?” Where we have been and what
have done is very often the best indicator of where we will go and what we will
accomplish next.

Third is VISION. The job of the leader is to create the dream which is the
driving force that invents the future.

Great leaders have a crystal clear vision of the future and it pulls them
forward toward their goals.

Another way of saying this is that Serial Leaders are confident, that they can
see the future and work it backwards. A Serial Leader has a long term vision &
direction for the organization and follows it, adapting to relentless change and
inspiring confidence along the way.

A mistake that many people often make is they make the assessment that since
they are not running the organization then they do not have to lead. This is
wrong on a fundamental level and accounts for many of the failures within the
rank and file of any organization. EVERY person in an organization must
subscribe to being A leader if you are not THE leader.

A great resource on this is the book ‘360’ Leader’ by John Maxwell.

Simply stated, every single person within a successful organization must say to
themselves, “I must set the standard.” And then they must follow it. In this
industry you do not simply have one person at the top and then a group
underneath. A great Organization consists of teams and every team has a leader.
It is critical that at every level within an organization, no matter where you
are, you must take ownership of the vision for those you lead. Even if that is
only yourself.

Fourth is INSPIRATION. The Serial Leader is a “Dream Merchant”, an
evangelist for the dream.

The Serial Leader must be able to communicate the dream in a way that encourages
the team to hang on for the duration. A Serial Leader kindles flames and sparks
fires at every step along the way.

Again, it is critical that you look outside yourself if you want to be a great
leader. So you have a vision for yourself, that’s great, what is your vision
for your team?

How do you identify a Serial Leader? This is the person who says, “I can see
this, can’t you?” or “Imagine this”. The Serial Leader is successful in
planting the seeds of success in his or her team and then leading that team to
achieve their goals.
What is your battle cry for the people you are trying to lead?

One of the most effective means for separating out the good from the rest with
respect to who has the capacity to be a true Serial Leader, the one who can
truly lead a massive Organization , is the “I Test.”

Take a look at the people running any organization, then take a look at
yourself, and consider, does this person, and do you, use “I” more than

The bottom line is that seldom do the visions become reality through the actions
of a single leader.

Remember, in this industry, you cannot command commitment you can only INSPIRE

The final two Pillars of Leadership are almost self evident but are all too

Number Five is SUPPORT and ENCOURAGEMENT. Simply stated, the Serial Leader is
THERE for his or her followers.

Put another way, the Great Leader is less concerned with their own success as
they know that following through with helping their followers to achieve their
goals means greater success for everyone.

And finally, the last Pillar in the Foundation of Leadership is RESPECT both for
oneself and for others.

Without this last fundamental characteristic, it is impossible to become a
person who can truly lead.